Media & Entertainment

India’s thriving creative sectors taps the nation’s diversity and energy, and increasingly disseminates content globally – from Bollywood block busters and streaming hits, to Indian cricket and cultural exports. Led by the traditional segments such as movies, television, and print, there is also a rapidly expanding industry for streaming videos, gaming systems, and diverse set of over-the-top applications. With revenue nearing $30 billion, 1,000 licensed channels, and multi-platform distribution network, the country also produces some 1,000 movies a year. The M&E Committee, which includes satellite communications members, aims to create direct links between Indian and American businesses and government leaders with the ultimate goal of creating a $100 billion media and entertainment industry.

The Committee advocates on policy, organizes roundtables and conferences, and provides a platform for innovation, creativity, and networking in both India and the United States to enable content ecosystem that attracts investment, creates jobs, and produces socio-economic benefits to both nations.

Removing Limits on FDI
USIBC strongly supports further loosening of India’s caps on foreign direct investment in the media sector, including limits in news programming, print, radio, and satellite communications.

Enhanced IPR Regime
While Indian has incrementally improved its IPR regime, the country lacks a trade secrets act, and there is significant room to improve patent and copyright processing, enforcement, anti-piracy efforts, and the adjudication of complaints.

Satcom Reform
India’s satellite communications market conditions undermines connectivity and broadband access, inhibits the introduction of advance communications services, and constrains rural development. USIBC pushes for access to high-capacity Ka-band spectrum, direct market access for end-users, terminal licensing reform and quicker spectrum approvals, and proactively promoting satcom in support of universal service and Digital India.

Consistent and Steady Engagement
Led two M&E missions to India that brought international executives to meet with a broad set of Indian decision-makers, regulators, and thought leaders. This consistent engagement keeps key policy issues top of mind, and provides insight into international best practices in the media, entertainment, and satcom segments.Increased FDI Caps
Consistently advocated for the removal of FDI caps, and the government has incrementally raised FDI limits in several M&E segments.

Pushback on Digital Content Committee
USIBC successfully pushed-back on a Digital Content Committee looking at ways to control content that could have potentially resulted in content controls, and limits on press freedom and individual rights of free speech.

Company support
Provided individualized, company-specific support on localized issues, including film and theatrical permitting, satcom licensing, cross-sector investment, et al.

Jay Gullish has passionately promoted digital development in more than 20 countries over his 25 years of experience in government, industry, and civil society across the telecoms, information technology, satcom, and cyber sectors. He has a reputation as an innovative critical thinker and industry expert known for thought leadership, problem solving and an ability to get the job done. As a Senior Director within The U.S.-India Business Council (USIBC), Gullish leads the Digital Economy Committee, as well as the USIBC Privacy Working Group.

Most recently, he served as a digital policy officer at the U.S. Embassy in New Delhi covering cyber policy, telecommunications, information technology, digital inclusion, and commercial space. While at the Embassy, Gullish aligned U.S. cyber policy toward India across multiple in-country USG agencies and consulates on behalf of the State Department’s Coordinator for Cyber Issues (S/CCI). Gullish was also the in-country lead for the U.S.-India ICT Working Group and the U.S.-India Cyber Consultations. Gullish previously worked in India’s outsourcing industry, and has lived and worked in India for more than five years. He has international technology experience in Southern Africa, Israel, and Viet Nam.

Born in New York and raised in California, Gullish has a passion for the outdoors, wildlife and actions that ensure the long-term health of our planet. He is also active in promoting STEM education. He is married to a U.S. diplomat, and has two children.

For more information, please contact Jay Gullish.

Abhishek Kishore is a policy expert in the digital economy domain, advising major technology companies from global U.S. and Indian IT leaders to e-Commerce and fintech innovators on government policies and regulatory frameworks.

Prior to joining the Council, Kishore worked with a big data analytics startup in Los Angeles to expand the company’s business in the southern California region. Kishore previously held technology-focused positions with companies including Infosys Technologies, Cognizant Technology Solutions and Forrester Research.

Kishore is a computer science engineer by training and holds a master’s degree from the Tufts University Fletcher School of Law and Diplomacy in Boston.

For more information, please contact Abhishek Kishore.

Aditya Vasishtha leads the U.S.-India Business Council’s Digital Economy and Media & Entertainment portfolios in India.

Before joining USIBC, Vasishtha worked with the American Chamber of Commerce in India (AmCham) where he led the ICT, cyber security and agriculture and food processing committees. Vasishtha holds a Master’s degree in Public Policy from Jindal Global University and a bachelor’s in Electrical Engineering from Haryana State University. He is interested in the intersection of policy, polity and practice and in international business. As a master’s student, he worked on development cooperation and international relations through the lens of South-South Cooperation.

For more information, please contact Aditya Vasishtha.