Board of Directors


Regional President of Europe, Africa and India, Amway Corporation

Samir Behl is the regional president for Europe, Africa, and India. In this role, he leads Amway affiliate companies in those regions to drive continued strategic growth in these regions. He is a member of Amway’s executive staff, the company’s top advisory team to the Office of the Chief Executive. Prior to joining Amway, Mr. Behl spent 30 years in leading top-tier consumer packaged goods companies, including General Mills/Pillsbury, Kellogg, and Unilever. His experience spans regional and corporate roles in sales and marketing in Asia and North America. Mr. Behl earned his master’s in business administration with a major in consumer marketing from the India Institute of Management in Ahmedabad, as well as an bachelor’s degree in mechanical engineering from the Indian Institute of Technology in New Delhi.